Customer Feedback In Slack

Customer Feedback Matters Big Time

While everyone is obsessed about it (as they should be), what really matters is how close to leadership that feedback lands.

At, we wanted customer feedback to land on everyone’s lap, not just leaderships. Since all our customers are in Slack using Woobot, we wanted to make it easy for them to provide feedback to our team right in context without having to ever leave their favorite Slack channel to do so.

So we built FeedbackBot, which has been a part of for Slack since day 1. Customers can access FeedbackBot from any channel in their own Slack Workspace to kick things off.

Let’s look at the customer experience:

Let’s Break Things Down

Customers simply type /woobot-feedback from their own Slack Workspace to share their thoughts with our team. It’s a core Slack command, so they just need to start typing to quickly pull up the command.

They can then enter their feedback quickly because Woobot fully supports Slack Dialogs to make life easier for everyone.

Once complete, we let them know things are looking up!

Our Team has a channel called woobot-feedback committed to capturing and sharing this feedback within our own Slack Workspace. These feedback details include key data points such as the date, time, the message itself, and the customer’s information for follow-up if needed.

This feedback is super important to us, so we take things a step further by leveraging our native integration to Salesforce to create a case for assignment and follow-up (when appropriate) so we can be sure our teams are responsive, thorough, and on top of their game showing customers the love and attention they deserve!

Now It’s Your Turn

If you’re an existing customer, drop us a line anytime with the /woobot-feedback command.

Can we help you unlock this potential in your organization by integrating Salesforce and Slack? Drop us a line to start your free trial today and let’s do this.

Brandon Oelling

Hey there! I'm Brandon Oelling, the founder of Our team was awash in a sea of source systems, logins, and web forms to do simple things like responding to important changes in our business and collaborating with one another. We envisioned a world where our enterprise data lived in perfect harmony within our collaboration platforms. Turns out we weren't alone, so we built to fix that.